‘Idol’ Builds to a 4-Week Viewership High in Its Regular 8-10 p.m. Time Slot
ABC Sunday Prime Time (7:00-11:00 p.m. – 6.8 million and 1.1/5 in AD18-49):
Opposite an NCAA Basketball Tournament-boosted CBS with a big prime-time overrun in the 7:00 p.m. hour, ABC finished a strong 2nd on Sunday in Adults 18-49 (1.1/5) with an expanded 3-hour “American Idol” standing as the night’s No. 1 entertainment program (1.2/5). In fact, after the NCAA boost filtered out on CBS, ABC ranked No. 1 in each half-hour from 8:30-11:00 p.m.
- Spiking over its lead-in at 8:00 p.m. (+33%), ABC’s “American Idol” won its special 8:00-11:00 p.m. time period by 20% over its nearest competition in Adults 18-49 (1.2/5 vs. 1.0/4 – CBS) and beat NBC in the 3-hour slot with “World of Dance” and “Good Girls” by 71% (0.7/3).
- In its regular 8:00-10:00 p.m. time period, “American Idol” grew week to week by 3% in Total Viewers (7.4 million vs. 7.1 million) and by 8% in Adults 18-49 (1.3/5 vs. 1.2/5), drawing its biggest audience to the 2-hour slot in 4 weeks – since the season premiere of “Idol” on 3/3/19.Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 3/31/19.
