E-cigarettes and vapes have exploded in popularity in the last decade, especially among youth and young adults — from 2011 to 2015, e-cigarette use among high school students in the US increased by 900 percent. Biobehavioral scientist Suchitra Krishnan-Sarin explains what you’re actually inhaling when you vape (hint: it’s definitely not water vapor) and explores the disturbing marketing tactics being used to target kids. “Our health, the health of our children and our future generations is far too valuable to let it go up in smoke — or even in aerosol,” she says.
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TEDMED 2018