Last night, Orange is the New Black, Actress Jackie Cruz visited New York City to host the Zero Likes Given exhibition by Kahlúa, a pop-up exhibition that featured photography that received zero likes on social media from across the globe. Kahlúa’s Zero Likes Given campaign is a movement that encourages consumers to take their social media presence and ‘likes’ less seriously, because time spent worrying about likes is distracting them from living in the moment.
Jackie led the crowd in a Kahlúa cocktail making demonstration and performed a selection of songs from her new album. Throughout the event, guests were encouraged to put down their phones and live in the moment all while surrounded by the beauty of “unliked” images from around the globe.