Performing on her birthday, SHAKIRA played a new Gibson Firebird guitar which was encrusted with 70,000 Swarovski jet hematite crystals. She treated the worldwide audience to a thrilling medley of her music hits celebrating Latin music with a few surprises including “She Wolf,” “Empire,” “Ojos Asi” and Led Zeppelin, “Kashmir” Remix, “Whenever, Wherever,” “I Like It” (Shakira and Bad Bunny), “Chantaje” and “Callaíta” Remix (Shakira and Bad Bunny), “Hips Don’t Lie” and a finale of “Waka Waka (This Time for Africa)” alongside co-headliner Jennifer Lopez at the Pepsi Superbowl LIV Halftime Show at Hard Rock Stadium.
Super Bowl LIV was watched by more than 99.9 million people on FOX, rising from last year’s broadcast numbers. Per Fox Sports, a Spanish-language simulcast on Fox Deportes and streams on Fox, NFL and Verizon platforms boosted the average viewership to 102 million, also an increase from last year’s multi-platform audience.
Gibson Brands, the world’s most iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for more than 100 years. Founded in 1894 and head-quartered in Nashville, TN, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships and progressive product evolution that is unrivaled among musical instrument companies. The Gibson Brands portfolio includes Gibson, the number one guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, Kramer, Steinberger and the Gibson Pro Audio division KRK Systems. Gibson is dedicated to quality, innovation and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson Brands. Learn more at http://www.gibson.com and follow us on Twitter, Facebook, and Instagram.