Multiplatform+35 Day Program Ratings for ‘The Bachelor’ Premiere – Monday, Jan. 6, 2020
The Premiere of ABC’s ‘The Bachelor’ Soars to 12.0 Million Viewers and a 4.96 Adult 18-49 Rating After 35 Days of Multiplatform Viewing
‘The Bachelor’ Delivers Playback Growth of +4.5 Million Viewers and More Than Doubles Among Adults 18-49
‘The Bachelor’ Scores Its Strongest Premiere in 3 Years in Live+35
After 35 days of delayed viewing on linear and digital platforms, the 24th season premiere of “The Bachelor” soared to 12.0 million Total Viewers and a 4.96 rating in Adults 18-49. “The Bachelor” shot up by +4.5 million viewers and by +105% among Adults 18-49 from Live+3 Day to Multiplatform+35 Day.
- “The Bachelor” jumped over last season’s premiere by nearly 2.0 million viewers (12.0 million vs. 10.1 million) and by 21% in Adults 18-49 (4.96 rating vs. 4.09 rating).
- The premiere of “The Bachelor” grew over last season’s average by 9% in Total Viewers and by double digits Adults 18-49 (+17%).
- “The Bachelor” premiere delivered the series’ strongest Multiplatform+35 numbers in 2 years among Total Viewers (12.0 million) and Adults 18-49 (4.96 rating) – since 1/1/18.
- In addition, with 35 days of TV playback on linear platforms, ABC’s “The Bachelor” spiked over last season’s opener by double digits in Total Viewers (+14% – 8.1 million vs. 7.1 million) and Adults 18-49 (+17% – 2.7/13 vs. 2.3/8) to score its strongest premiere in 3 years – since its January 2017 premiere (on 1/2/17).
Source: ABC Multiplatform Ratings for 1/6/20. The Nielsen Company, National Live+35 Day Program Ratings for 1/6/20.