By Hope Diamond
(The Hollywood Times) 1/14/21 – YouTube’s global sensation “Vlad & Niki,” is an imaginative live-action preschool series showcasing the everyday antics of young brothers Vlad and Niki. Kids and their families are enjoying the short-form streaming content filled with everyday brotherly non-stop live-action adventures, creativity, and tons of fun starring seven-year-old Vlad Vashketov and five-year-old Niki Vashketov.
Dominating the preschool space “Vlad & Niki” have captivated youngsters with a global audience of more than 61+ million subscribers on their English-speaking channel and 138+ million throughout their 16 Channels, in 13 languages.
The inspiration for the series began when Vlad noticed the antics of other kids while watching YouTube and then asked his parents to help him create one of his own. The Vashketov family began recording and uploading videos of the boys during their free time on the weekends in their home. As their popularity grew, so did the families’ creativity. Each episode is produced with an innovative mix of live-action, animation, and music to create comedic videos that capture the attention of the preschool demographic. Adding to the family-fun are the boys’ real-life comedic mother Victoria Vashketova and occasional guest appearances by their one-year-old brother Christian.
In keeping with their imagination and play themes, “Vlad & Niki” launched interactive gaming Apps and a new website featuring activities and merchandise at Vladandniki.com. “Vlad & Niki” has attracted global licensing deals with leading toy marketers Playmates Toys and Zuru Toys set to debut in retail stores this Summer.
The world’s most popular and fastest-growing YouTube kidfluencer channels, “Vlad & Niki” was launched in English in 2018 by Content Media Group FZC, LLC, co-founded by Sergey and Victoria Vashketov, the parents of the property’s global superstars. The key preschool learning themes for “Vlad & Niki” include family fun, discovery play, home adventures, indoor and outdoor play, singing, and dancing.
“We started filming videos on the weekends and within two years Vlad and Niki have now recorded almost 300 episodes that have made a global impact entertaining kids and families,” says father Sergey Vashketov. “The series has far exceeded our expectations. We could never have dreamed this big, with one of our biggest videos actually gaining more than 300 million views in 30 days. Just unbelievable!”
“Vlad & Niki” was recognized by the International Academy of Digital Arts & Sciences’ 10th Annual Lovie Awards for outstanding work in the Shortlist category. They received numerous YouTube Creative Awards, commonly known as Play Buttons, including a Ruby Play Button for 50 million subscribers; three Diamond Ruby Play Buttons for 10 million subscribers; 16 Gold Ruby Play Buttons for a million subscribers; and 16 Silver Ruby Play Buttons for one hundred thousand subscribers.
Preschooler and their caregivers can watch the comedic adventures of “Vlad & Niki” on YouTube at “Vlad & Niki”.