Magnolia Network today announced an all-new installment in the beloved “Fixer Upper” franchise, FIXER UPPER: THE HOTEL, to premiere this November. The forthcoming series documents Chip and Joanna Gaines’s most ambitious project to date – renovating a historic building in downtown Waco to open Hotel 1928, a new boutique hotel just a few blocks from Magnolia Market at the Silos. In addition, the teaser trailer was revealed today exclusively during Warner Bros. Discovery’s unveiling of the Max streaming service on the Warner Bros. lot in Los Angeles.
Watch the Trailer
“For us, this project represents everything we are most passionate about — hospitality, restoration and home,” said Chip and Joanna Gaines. “We’ve always been firm believers in the value of home, as a place but also as a feeling. Our dream for this hotel is that it would serve as an extension of home to every guest who comes to stay.”
For this one-of-a-kind project, Chip and Jo will bring the former Grand Karem Shrine building back to life and turn it into the premiere hotel destination in Waco complete with four floors of 33 bespoke guest rooms, a restaurant, ballroom event space and a rooftop terrace. Produced by the Gaineses’ production company Blind Nil, the six-episode, half-hour series culminates in the grand opening of the new hotel.
“Fans have been visiting Waco for years, but soon they will be able to do more than see a Fixer Upper – they can stay in one overnight!” said Allison Page, Global President of Magnolia Network and DTC. “With FIXER UPPER: THE HOTEL, we’re pulling back the curtain on one of the biggest projects Chip and Jo have ever undertaken and giving viewers a first look at a unique and storied space that will help define downtown Waco for years to come.”
Named after the year the building was originally constructed, Hotel 1928 is a partnership between Magnolia and Adventurous Journeys (AJ) Capital Partners, a transformative real estate firm founded by acting CEO Ben Weprin. AJ is known for the historic restoration of some of the most storied hotels across the US and UK, as well as the creation of hospitality platforms Graduate Hotels and Marine & Lawn Hotels & Resorts, among others.
Hotel 1928 is slated to open this October. For more information about event bookings, future room reservations and the latest news on the hotel, please visit www.thehotel1928.com.
About Magnolia Network
Magnolia Network is a media joint venture between Chip and Joanna Gaines and Warner Bros. Discovery, comprising a family-friendly library of premium, award-winning unscripted original content watchable on discovery+ and HBO Max, a brand-immersive app and a cable network. At Magnolia Network, we believe in telling life’s stories authentically and empowering our viewers to move past their comfort zones and try new things. We seek to entertain through smart, layered storytelling that inspires creativity, upholds beauty and draws out curiosity. Here, we are creating a space where we hope viewers will feel their time with us is never without purpose, but rather is time well spent.
About AJ Capital Partners
Adventurous Journeys Capital Partners (“AJ Capital” or “AJ”) is a vertically integrated real estate investment manager with a portfolio of timeless businesses and brand platforms. AJ’s portfolio has over $5.0 billion in current real estate investments, including hotels, multi-family apartments, creative office, single-family rental, retail, and entertainment venues, with another $2.5 billion in equity under management. AJ anchors developments in the core principles of hospitality, placemaking and residentially inspired design, applying the firm’s deeply rooted hospitality expertise to every project, including 100+ portfolio assets, across 50+ markets worldwide, and owns and operates multiple brands such as Graduate Hotels, a collection of handcrafted hotels in university communities internationally. Historic preservation plays a key role in AJ’s approach, with experience restoring storied buildings including Chicago Athletic Association, May Hosiery Mills in Nashville, TN, Rusacks at St. Andrews which is now part of an AJ hospitality brand, Marine & Lawn Hotels & Resorts, and more. For more information on AJ Capital Partners, please visit www.ajcpt.com.
About Warner Bros. Discovery
Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Pictures, Warner Bros. Television, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.