By Valerie Milano

On April 3rd, Presyon Apparel will have its much anticipated red carpet launch event at the hip W hotel in the heart of Hollywood at 6250 Hollywood Blvd. The red carpet is from 6pm to 7pm and the event is from 7pm to 10:30pm.

Actress Vida Ghaffari (Photo Albert L. Ortega-Gettyimages)

Our event host is the beautiful Vida Ghaffari, award-winning actress and blogger of SoVeryVida, who is an inspiring woman and the perfect fit on the red carpet and who can entertain our VIP guests with a few short segments in-between the program.

 

Natasha Capp (Photo Facebook)

In addition to the red carpet, Natasha Capp of the famed Hollywood Improv will open with her hilarious comedy set. There will be a fashion show with athletic models dressed in Presyon. Hair and makeup will be by Cinema Secrets Pro. The runway director is established Hollywood makeup artist and stylist Andy Calero. There will also be exotic and luxury cars (Rolls Royce, Ferrari, and Mclaren) on display to add to this splashy and star studded event.

WHO: Celebrities and VIPs expected:

Actress Traci Bingham. Photo courtesy of Steve Granitz/Wireimage

Event host and actress Vida Ghaffari (The Mindy Project), Traci Bingham (Baywatch), Shanna Moakler (former Miss USA), fashion icon Janice Dickinson (America’s Next Top Model), SAG/AFTRA Actress (Who’s Jenna?), Radio Personality, Rock’N’SeXXXyU show Amber Lynn, actress Bella Thorne, Legendary action star Mel Novak (Quentin Tarantino favorite Game of Death), filmmaker Dustin Ferguson (Nemesis 5: The New Model),

Actress Dawna Lee Heising
SAG/AFTRA Actress Amber Lynn

actress Dawna Lee Heising (Robowoman), Saul Mejia (President of the Panorama City Chamber of Commerce and Global Tech), Vida Craddock (Designs by Vida Celebrity Designer), celebrity fashion designer Adolfo Sanchez, Geraldine Moreno (actress), Jaimi King- Bachelor contestant (Nick Viall’s season), Jayson Bernard & Roberto Rosario from Jr Productions (ft. on Netflix), Jacques Derosena (actor & Facebook app cover face), Gunnar Peterson (celebrity coach), Mason & Julez (band, performing live), Melissa Pelone (celebrity fashion designer), Kendal Brenneman (Actress), Mark Labella (actor-NCIS Los Angeles), Stacia Gates (Art Quench Magazine), Neil D’Monte (Jurassic World and Batman V. Superman), Patti Negri (Travel Channel’s #1 show Ghost Adventures), Gloria Garayua (How to Get Away with Murder), Bonnie Zavala (International Model Castings #IMC), Rachele Royale (singer, actress), Kash Hovey (actor), Serena Laurel (actress), Kathy Kolla (actress), Dalton Cyr (musician, actor) Farokh Sarmad of @Goodlife Inc (luxury platform), Giorgia Mondani (Rolex books author and Mondani Magazine owner), Bonnie Zavala (International Model Castings #IMC), Charles Chen (Wonderland Festival), Didi Roberts (Art Hearts Fashion), Ken Alcazar (Style Fashion Week), Aimee Shackelford and Johnny Valencia (Gold Rush Rally and Fuel Run), George Sukunyan (JP logistics) and many more.\

Multi award-winning filmmaker Dustin Ferguson. Photo courtesy of Dan Kennedy

Parking: Valet, Metered Street Parking, but lyft and uber are highly encouraged

ATTIRE: business casual

We are honoring Tactical180 charity ORG: https://www.tactical180.org/

SPONSORS:

Crystal Quinn Art, Skincare 90210, International Model Castings, Polaris Marketing, Cinema Secrets Pro make-up, The Pisco club, Arilan Skincare, Bulletproof, Club Pilates Noho, W Hollywood, and NutriVsta Pink Coconut Water.

About Presyon:

Presyon is an Manhattan-based activewear line that is uniquely designed to meet the needs of both the professional and everyday athlete. Drawing its inspiration from the word pressure, the brand itself symbolizes the image of athletes who push themselves to their maximum potential. Our uniquely designed apparel gives the wearer support, comfort, mobility and fashion-forward style.

Presyon came to life when the founders realized so much of the fitness apparel available in today’s market was lacking in quality and authentic performance enhancement. The founders, everyday athletes themselves, understand the unique needs of the market and with backgrounds in the garment industry, so they know how to effectively source the best materials to bring the products that provide actual performance enhancement to market.

Although Presyon’s current perception is that of an athlete only brand, it was designed with special consideration to the needs of the everyday athlete in helping them to perform like a professional. Presyon will deliver value to its customers and support their active and happy lifestyles. This results in creating clothing that makes customers look and feel great.

More info about the line at https://www.presyon.com/