MEMOIR-STYLE TITLE UNVEILS JOURNEY OF A SOUL STYLIST WITH A SOLE PURPOSE: TO HELP TRANSFORM LIVES FROM THE OUTSIDE IN 

BOOK FEATURES FIRST OF ITS KIND ON THE MARKET: SPECIAL INNOVATIVE QR CODES FOR STYLING ADVICE

Los Angeles, Calif (June 7, 2022)—Jen Principe’s debut book, “A Common Thread: A Fashion For The Soul Book” – a one-of-a-kind fashion memoir that interweaves fashion with faith while giving stylist tips to the everyday person — is out today.  In it, Principe documents her life journeys — a “soul” stylist with a “sole” purpose:  to help transform lives from the outside in. “A Common Thread” also features an innovative QR code system for styling advice. To order the book click HERE.  To order the Kindle edition click HERE.

With an approach to changing self-perception and confidence levels via well strategized wardrobe shifts, “A Common Thread” gives the reader an understanding of the power of clothing and how it can transform our experiences, evoking different emotions and parts of ourselves.  Says Principe, “I want to inspire others to overcome challenges and recognize their souls’ calling, and to provide a platform for anyone to be able to afford the luxury of having a personal stylist and utilizing wardrobe to build confidence and self-esteem.”  

In “A Common Thread,” Principe shares her less than glamorous childhood by unpacking the one constant in her life, fashion. Using her wardrobe as an outlet, Principe masked her adolescent trauma at home by changing her identity with different clothing trends. Learning the powerful psychological impact behind what we wear ultimately led to her dream job as a celebrity fashion stylist.

“The personal stories and guidance I offer are not just for those looking for great fashion advice,” says Principe. “It’s also for those who have endured pain or challenges – to see that trauma doesn’t define them and is not a final destination. The book is for those that are afraid to take risks, and to understand that true courage is not the absence of fear.”

Each chapter offers its own unique true story with a theme and life lesson to shift the reader’s perspective on what to wear by inspiring them to choose outfits that boost their confidence levels. Principe does this in a revolutionary way, through the use of a unique QR code system that provides a personal liaison to the fashion world at the reader’s fingertips. Readers can scan the available QR code in the book to gain access to their very own stylist tutorials and discover their own inner stylist along the way.

In “A Common Thread,” Principe guides the reader through chapters such as “Style Stalking and Finding Your Own Style,” “Olive Oyl: Love the Skin You’re In!” “Judge a Book By Its Cover,” and more, tackling topics including:

  • Helping transform lives from the outside in.
  • Listening to our inner voices (the “God-shots”) and acting upon them.
  • Learning the meaning and the messages behind the clothes we wear and how they can affect our lives from the boardroom to the bedroom, and everything in between.
  • Recognizing the “common threads” in our own lives, and realizing that we are all connected.

Principe brings a wealth of experience and success in the fashion/personal stylist world.  Having worked with hundreds of clients over the past 12 years, she hosts Los Angeles’ KTLA TV’s “How to be Your Own Personal Stylist” segment, and her work has been featured on Hallmark’s “Home & Family,” in the Associated Press,  FocusJMGCalabasas StyleVentura Boulevard and Sherwood Life magazines. In 2021, she was featured as a top celebrity LA stylist on the BBC Network’s “Inside Beverly Hills.”

Principe is also donating a portion of the proceeds from the book to The Phoenix Effect, her non-profit, in which she and her team provide curated and personalized photoshoot experiences for those suffering from debilitating diseases and/or trauma. Principe helps each “phoenix” reignite those parts of themselves that have become dormant during the healing process or birth a new, more powerful version of themselves.  Each person is styled head to toe at a surprise location with a celebrity make-up artist and photographer, and is presented with a jpstyles-shutterfly photo book to share with their family and friends.

Pictured: Jen Principe wearing fashion as it should be and on the right
Jen Principe with recipient of The Phoenix Effect, Shendel

Jen celebrated her new book with a launch party on Saturday, June 4 at The Webster in Los Angeles, California, where hundreds of guests attended the fashion meets soul event.

Jen Principe and friends

For more info visit:  https://www.jpstyles.com/giving-back/

JP Styles official website:  www.jpstyles.com