#Hwoodtimes,Social Media |
September 7, 2022
Kylie Jenner, one of the most followed celebrities on Instagram, recently publicly dissed the platform’s algorithm which prioritises video content and has caused many celebrities to suffer a drop in follower activity. Slingo has looked at iconic famous families and worked out their average engagement rates.
The most engaging members of the Kardashian-Jenners:

Rank

Members of Family

Instagram Followers

Average Instagram Engagement Rate

1

Kendall Jenner

251,581,537

2.01%

2

Kylie Jenner

362,670,366

1.25%

3

Kourtney Kardashian

193,298,096

0.90%

4

Kim Kardashian

327,351,041

0.70%

5

Kris Jenner

49,559,335

0.61%

6

Khloe Kardashian

266,714,899

0.31%

The Kardashian family tree tops the most followed families list, however, their engagement rates are shockingly low, showing that their followers aren’t engaging with their content. Kendall has the highest engagement rate out of the Kardashian clan, at 2.01%. The research revealed that the Kardashian family tree has a total of 49 businesses and brands that predominantly rely on their social media presence.

Further insights:

The celeb families with the biggest net worth, The Kardashian-Wests ($8.08 billion), The Hayek-Pinaults ($7.21 billion) and The Trumps ($3.46 billion).

  • The Sheens have the highest average Instagram engagement rate (4.47%). Amongst the top 5 are also The Pinket-Smiths, The Levys and even The Trumps making them the most engaging families on Instagram.

  • The families with the most business and brands, highlighting the top three as The Trumps (503 businesses and brands owned), The Jacksons (17 owned businesses and brands) and the Kardashian-Wests(15)

  • The top 5 most followed families on Instagram

    Rank

    Family

    Total Instagram Followers

    1

    The Jenners

    682,333.550

    2

    The Kardashian-Wests

    343,594,661

    3

    The Carters

    271,741,341

    4

    Kardashian-Thompsons

    270,512,444

    5

    Kardashian-Disicks

    220,690,270
    The top 5 engaging families on Instagram

    Rank

    Family

    Average

    Instagram engagement

    rate

    1

    The Sheens

    4.47%

    2

    The Levys

    3.34%

    3

    The Pinkett-Smiths

    2.95%

    4

    The Trumps

    2.87%

    5

    The Jacksons
    2.72%

    Source: https://www.slingo.com/blog/lifestyle/the-famous-families-with-the-biggest-fortunes/